Shadow Projecting: The Dark Side of the 2020 Apocalypse

Why the answer to the wars ‘out there’ is to love your dark side and some ways to do that

Bryan Winchell
7 min readJun 24, 2020


Photo by Haidar Rais on Unsplash

Do you think that there is a clear line between “good people” and “bad people?” Do you think as prospective Democratic presidential nominee Joe Biden recently claimed “probably anywhere from 10 to 15 percent of people out there are just not very good people”?

If you think like this, have you ever stopped to ask yourself, “Why do I think this way?” And have you ever wondered if you may be wrong in your assessment and, if so, if this error in your perception may be causing you and the people around you trouble?

Watching the American political conversation, we see this thinking regularly. However, the purpose of this post is to help you, not to focus on the latest gaffe from the latest savior in a suit. Because no matter where or when you live, this psychological process is likely happening. Most likely, you’ve done it, you do it, or you are doing it.

But not to worry. By the time you reach the end of this post, you’ll see that my purpose is not to shame you.

No, my purpose is to love you by helping you learn to love yourself because that is the solution for this thing called “shadow projection.”

According to this article, when we are unwilling to acknowledge the destructive aspects of our being, we relegate them to the unconscious realm of the psyche (psychologist Carl) Jung called the Shadow. And sometimes, we’ll project these qualities onto another person or group.

Projection is one of the commonest psychic phenomena…Everything that is unconscious in ourselves we discover in our neighbor, and we treat him accordingly.” (Carl Jung, Archaic Man)



Bryan Winchell

A Serious Fool who writes about: Personal/collective growth, politics, love of Nature/Humanity, Japan, podcasting, humor, and being a hippie in Service to Life.